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Google Bids to Provide WiFi in San Fran: My Way News

My Way News: "Google Bids to Provide WiFi in San Fran
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Oct 1, 8:24 PM (ET)

By MICHAEL LIEDTKE

(AP) Google Inc. chief executive Eric Schmidt applauds during a news conference in Mountain View,...
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SAN FRANCISCO (AP) - Google Inc. (GOOG) wants to connect all of San Francisco to the Internet with a free wireless service, creating a springboard for the online search engine leader to leap into the telecommunications industry.

The Mountain View, Calif.-based company filed an application late Friday to provide wireless, or 'WiFi,' service that would enable anyone in San Francisco to connect to the Internet.

Google submitted its 100-page bid in response to a request from Mayor Gavin Newsom, who is looking for a company to finance a free wireless network to lower the financial barriers to Internet access in his city.

More than a dozen other bidders are competing with Google.

If Google is picked for the San Francisco project, it would provide a testing ground for a national WiFi service - something that many industry observers believe the company is pondering as a way to ensure people can connect to its search engine anytime, from just about anywhere.

'It makes sense for Google,' said Chris Winfield, who runs a search engine marketing firm, 10e20. "They say their mission is to organize the world's information, so the logical next step is to provide the access to it."
[...]

Offering free WiFi service could pay off for Google if the greater access gives the company more opportunities to field search requests and ultimately serve up more advertising - the vehicle that provides virtually all of its profits.

Building its own wireless Internet network connection also would help Google save money by reducing the fees that it pays to the telecommunications middlemen that provide a bridge between the company's data centers and Internet service providers whenever Web surfers make a search request.

Any free Internet access service would threaten to siphon revenue from subscription Internet service providers like SBC Communications Inc. (SBC) and Comcast Corp. (CMCSA) that have invested heavily in high-speed connections that depend on phone lines and cable modems.

A Google WiFi service also could divert traffic from many popular Web sites, including Yahoo, MSN and AOL, if it's set up to automatically make Google's home page the first stopping point.

Now what about all those moronic half wits insisting that cities themselves should set up wireless networks, to save the poor people money, and protect people from the greedy capitalists. Here's capitalism providing a service for free. Or for ads at least. And with no tax increases on people who won't even use the servic anyway. The government gets their ass kicked by the internet a little bit everyday, in some little way.

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