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Wired News: Great Taste, Less Privacy: "A patron walks into a bar and orders a drink. The bartender asks to see some ID. Without asking permission, the barkeep swipes the driver's license through a card reader and the device flashes a green light approving the order.
The bartender is just verifying the card isn't a fake, right? Yes, and perhaps more.
Visitors to an art exhibit at the Pittsburgh Center for the Arts got more than their martinis when they ordered drinks at a bar inside the gallery's entrance. Instead of pretzels and peanuts, they were handed a receipt containing the personal data found on their license, plus all the information that could be gleaned from commercial data-mining services and voter registration databases like Aristotle. Some patrons also got receipts listing their phone number, income range, marital status, housing value and profession. For added effect, the receipt included a little map showing the location of their residence.
The magnetic strips and bar codes on the back of most state's driver's licenses contain more information than people think. The way the swipers use the information might surprise them as well: Some bars and restaurants scan driver's licenses to catch underage drinkers and fake IDs, but they're also using the information for marketing purposes."

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