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Using rewards to motivate people to exercise: new study- micropayments most effective

The most effective motivational techniques were not based on guilt, shame, or promises of a healthier, happier body and mind. Rather, the most motivation came from giving members a tiny amount of credit points to their Amazon account per gym visit. Even if the credit amounted to mere pennies, the system tended to get more people to the gym more often and consistently than these other common motivational measures: Reminding people about their commitment to go to the gym Explaining why various types of exercise are important Text message interventions that reminded users of the workouts they found most fun or effective Researchers purposefully set the amount users could earn to be “inconsequential,” Dena Gromet, one of the co-authors, told Inverse. The most anyone ever earned for a gym visit was $1.79. If they lasted through seven days, that would be enough to purchase a six-item Bert’s Bees gift package. Still, people responded best to the language of money. “I think the take-home message is that incentives are helpful, regardless of the size of the reward,” Gromet says. https://www.inverse.com/mind-body/change-your-relationship-with-exercise
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